About Us
FIERCE INTELLIGENT FASHION ICON
FiFi Design is a couture fashion brand founded and operated by designer Carlene Williams, specializing in original designs and expert craftsmanship. The brand is rooted in precision tailoring, comfort, and elevated self-expression, offering custom couture garments created from Carlene’s original concepts.
Our Story
Beyond couture, FiFi Design provides professional seamstress services, including clothing alterations and select household textile work. The brand also operates an online boutique, offering original apparel for men, women, and children, blending custom-designed pieces with thoughtfully curated styles finished with FiFi Design branding. With in-house small-batch production capabilities, FiFi Design continues to grow with plans to expand into fashion education, mentoring the next generation of designers and artisans.