FIFI is an acronym for Fierce Intelligent Fashion Icon. The brand embodies the soul of individuals with a bold fashion sense who make powerful statements through the art of fashion. Embracing individuals of all body types, our brand unites people by their love for fashion and confidence in their own skin. 

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FIFI Design was rebranded in 2020 to assume a brand identity that captures the essence of the meaning behind the words. The leopard head was chosen to represent FIFI by virtue of leopards symbolizing elegance, strength, bravery, fierceness, wisdom, and power. While the leopard head was often used in many of our designs prior to the 2020 rebranding, it hasn’t been used to illustrate FIFI’s brand identity until now. Welcome to the new era of FIFI Design.

Fifi Design is also the sister company of Alvida Vintage.